Money Purchase Pension Plan

The client

Experian

The brief

Ferrier Pearce were invited to submit outline proposals for producing a money purchase pension plan booklet with accompanying documents and forms. As part of these proposals we were also invited to consider establishing a specific pension communications look and feel for ongoing communications material with a view to improving member engagement and take up of the scheme.

The approach

We aimed to design a new look and feel for all Experian pension communications that fully met the criteria of the recently updated corporate brand identity, but one that also created an integrated and distinctive style specifically for pensions communications. To complement this approach we developed a strap line "Preparing for your future now" to appear on all communications.

We also paid particular attention to selecting the right imagery as prescribed in the new brand identity that would connect with the target audience, combining this with attention grabbing headlines and engaging text.

The outcome

The new look and feel was well received and is now being implemented across the whole range of communications. Despite initial reservations from the corporate brand manager on the specific look and feel for pensions, they are now investigating widening the use of the style we have proposed and may look to implement this as a standard for other internal communications.

Quotation

"What a great piece of work - Ferrier Pearce should be congratulated on their efforts in observing and respecting the brand"

~ Sarah Longstaff, Corporate Marketing Experian