Hymans advertising campaign

The client

Hymans Robertson

The brief

Hymans Robertson invited Ferrier Pearce to create an advertising campaign to help raise their profile, particularly in the corporate sector, to emphasise the difference between their approach and that of their larger rivals, and to highlight the products and services they offer.

The approach

The adverts build on the established brand and included a short paragraph of copy about Hymans Robertson's business approach, supported by a quirky image and thought provoking headline. The purpose of these adverts is to be arresting and memorable, through witty or off-beat messages to show Hymans Robertson's personality and key values. Each advert focuses on one particular aspect whilst allowing the readership to recognise each as part of a cohesive campaign.

The outcome

The suite of adverts have been well received and will continue to develop and run in 2010. We continue to work with Hymans Robertson on building their brand.