AMEY Pension Newsletters

The client

AMEY

The brief

In November 2008 Ferrier Pearce was commissioned by the trustees of AMEY’s pension scheme to write and design four versions of a newsletter - one for each of the different categories of active members.

The approach

Scheme members were used to receiving a plain, black and white document containing lot of information that was hard to digest. We designed and introduced a more interesting, lifestyle approach that was inherently more engaging in both its language and looks.

The outcome

The newsletters were distributed in the spring of 2009, with the client sure that the redesigned newsletters would be more likely to appeal to the members and lead to them taking more of an interest in their future pension than would otherwise have been the case.

Quotation

The Trustees are very happy with the overall look and feel, so well done to you all.

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