Individual animals united in our pack

The client

Abelica Global

The brief

Having created both the name and logo for Abelica Global, the international network of consultants and actuaries formerly known as Milliman Global, this latest project developed their brand for their corporate brochure and other communications.

The approach

Through a series of conference calls with key members of the network, we identified that the overriding characteristics of Abelica Global are its international reach combined with its local expertise. From this we developed a design concept that compares the unique characteristics of animals with the strengths of the individual member firms and the network as a whole. Chosen from around the world, each of the chosen animals has evolved to become highly adapted to their particular surroundings, allowing them to thrive. Like each animal, the member firms are individuals, made strong by the loyalty and protection of the pack.

The outcome

The brand development and brochure have been very well received by both the member firms across the world and their clients and the new theme is currently being adopted for the Abelica Global website.