Concert Hall branding and identity

The client

Turner Sims

The brief

The new Turner Sims brand made its debut on their Autumn 2009 brochure and is being rolled out across other marketing collateral. Flags, building signage, stationery and posters, as well as an updated website, will all embrace the new design treatment.

The approach

The updated identity had to reflect the diverse offering of Turner Sims, and be versatile enough to represent the different faces of the organisation, as a wedding venue, conference facility, concert hall and educational space.

In order to reflect the strength of Turner Sims existing identity, the project was given special permission to develop a design treatment outside the University's brand guidelines, but it was important to retain some corporate elements that supported the core brand.

Whilst updating the logo to adopt a more contemporary style, an additional graphic device was created to provide a family reference to all supporting material. The graphic reflects a key element of the concert hall, its organ pipes, and provides a reference, recognition and look which is unique to Turner Sims.

The outcome

The new Turner Sims brand made its debut on their Autumn 2009 brochure and is being rolled out across other marketing collateral. Flags, building signage, stationery and posters, as well as an updated website, will all embrace the new design treatment.

Quotation

"Just wanted to say how much we like the new brochure. Its vibrant, energetic and very easy to use. Excellent colours, excellent graphics! I thought that the pages I looked at looked lively, dynamic and attractive."