Club Vita Launch

The client

Club Vita

The brief

Hymans Robertson approached us to create a logo and brand identity for their brainchild Club Vita - a community for pension schemes that provides a revolutionary approach to longevity calculation. Club Vita was launched in November 2008.

The approach

Taking inspiration from the Hymans Robertson branding, we designed a logo for Club Vita that captured the central message - longevity is like a landscape with peaks and troughs. The result is a striking logo that depicts the V and A of Vita as a valley and a mountain. The colour palette is dominated by greens and greys to reflect the colours of the mountain landscape. We also developed a strapline: Mapping the longevity landscape and from this, created a look and feel for all the marketing materials using spectacular landscape photography complemented by fine technical drawings.

The launch party took place in The Great Hall at St Bart's, featuring a keynote speech by Professor Lord Robert Winston and a specially commissioned piece of music 'Ayurvedic Pulses' by Graham Ross, that premiered at the event. The evening was themed on the subject of longevity, with gifts of Aqua Vita water presented to the guests at the end of the evening.

The outcome

The Club Vita look and feel gives a positive face to the unwieldy subject of longevity risk. It demonstrates the innovation behind Club Vita and embraces the concept of creating a community where members can share data and the latest technological innovations. The launch received positive press coverage and Club Vita continues to go from strength to strength.

To read more and view the video of the launch click on

• www.clubvita.co.uk