The client
Crest Nicholson
The brief
Having won the Mc Naughton Review Print Awards for our previous design, we were commissioned to design and produce what was to be Crest Nicholson's last Annual Report and Accounts. The document had to conform to normal regulatory requirements, present the information delivered in an attractive and easy to read layout and be delivered within a strict schedule. The document also had to reflect Crest Nicholson's reputation as being one of the country's leading environmental developers.
The approach
Working with copy provided by the client we designed the document layout with extensive use of white space and easy to read layouts supported by appropriate personnel, lifestyle and development imagery.
The design also had to lend itself to being produced following WRAP requirements.
The outcome
The Annual Report and Accounts was produced on schedule and within budget. Printed on recycled stock using vegetable based inks it was Crest's first document to fully conform to the client's WRAP requirements.