Fastight

The client

PFC Corofil

The brief

Working with PCF Corofil on their core passive fire protection product, it was recognised that the airtight properties of the product could be used to make buildings both fire resistant and more energy efficient. As a result we were asked to develop the branding for a complementary range of products and services called Fastight.

The approach

The branding was aimed at architects and construction companies wanting to provide their buildings with greater energy efficiency. Therefore, the new product required a fresh design treatment that complemented the existing brand but allowed for it to stand-alone.

As part of the suite of deliverables we developed and designed the Fastight:

• Brand
• Brochure
• Trade adverts
• Website

The outcome

Following the initial launch activity the website is still attracting significant interest and the new product is fast becoming an important part of architects' building specification.