The client
Corus
The brief
We were asked by Corus to help support the UK leg of their Living Steel initiative by supporting a London based exhibition of both UK and international Living Steel architectural designs. This project then transferred in part to the Thames Gateway Forum where we were asked to redesign the Corus stand graphics.
The approach
Working with copy and images provided, we produced (in line with Corus corporate guidelines) a series of exhibition boards and had them transported and installed in the Royal Institute of British Architects' building in Portland Place.
Then using copy and images supplied, we re-wrote the information to relate to visitors to the Thames Gateway Forum. Working to Corus guidelines, we redesigned their stand. Liaising with the Corus stand provider we then supplied the finished artwork and helped with the stand installation.
The outcome
Both exhibitions allowed Corus to demonstrate the flexible use of their construction products to architects and the wide range of visitors to the Thames Gateway Forum.