Building the Bigger Picture

The client

Crest Nicholson

The brief

Following positive feedback from their first Building the Bigger Picture publication, Crest Nicholson commissioned us to update the contents and create a more modern and edgier feel to the design.

The approach

Based around content supplied by the client we reformatted the publication and selected library images that, when used in conjunction with the client's images, created a more contemporary feel.

To support the content, which covered the full range of Crest Nicholson activities, appropriate quotes were printed on colour themed, semi transparent page separators, which allowed the viewer to read the quote overlying an associated project image.

The outcome

The document was produced, using recycled paper stock and vegetable based inks, in a short print and delivery window to be launched at the Thames Gateway Exhibition. The document remains a central promotional tool for Crest Nicholson.