Fastight new product branding

The client

PFC Corofil

The brief

Following our successful work with PFC Corofil on improving their brand and market awareness, they approached FP to develop a completely new brand to launch a new range of products designed to combat air leakage from buildings.

The approach

From a range of proposals, a new logo was chosen and a brand was developed using a combination of green and blue colours and a "bubble" graphic to represent an air bubble. The 'air bubble' was used as an animated graphic on the website, featured in the launch advertising and in the packaging for the products.

The outcome

Following the advertising campaign and website roll out, a brochure was also written and produced by FP - printed with vegetable inks on paper made from recycled stock.