Burlington Place & Sycamore Place

The client

Crest Nicholson (South East)

The brief

To design animated web banners to go on the landing page of each of the chosen developments within the Crest Nicholson website promoting Part Exchange and the client's EasyBuy scheme.

The approach

We decided on the messages and appropriate images or branding for each development and created a storyboard of how the animation would run, as well as a mood board of alternative images that could be used. The main USP's of the incentives were used and a strong call to action. Once agreed with the client, the separate elements were animated by our web team.

The outcome

Our web creatives, like the rest of our team, could not resist adding extra value with addtional wipes, fades and animation where appropriate to allow for a sleek presentation that would keep the attention of the viewer whilst browsing the website.