One Brighton website

The client

Crest Nicholson Regeneration & BioRegional Quintain

The brief

To build on the existing branding for the development and create a fresh new approach for a campaign with a headline that would sum up the aspirational feel of the development. The creative approach should also promote the unique location, product and eco features.

Additionally, to apply new branding to various marketing deliverables and outdoor media including 48 sheet posters, leaflets and HTML mailers.

The approach

To create a clean looking, sales focused website that is easy to navigate and ties in with the current advertising and marketing campaign. The website should also include images of the development in progress, information about the eco benefits of the development, aerial photography showing the proximity to all local amenities, as well as an interactive map that shows the proximity of the scheme to specific local restaurants and bars in Brighton. Lifestyle imagery should be aspirational and the overall campaign should focus on the 'One' of One Brighton.

The outcome

The website was extremely easy to navigate with not too much information on each page giving it an image-led feel. The 'development in progress' images of the construction can be accessed via a scrolling option to see the thumbnails, which in turn allow you to make them bigger. The interactive map allows the user to drag the map around the city centre and click on different icons, which then bring up information about each restaurant or shopping area for example. The availability and floor plan section of the website is now easy to navigate, whilst the how to find us section also makes it much easier to find the development.