HAIR 52

The client

Cobella

The brief

Hair and Beauty salon Cobella approached us to develop a marketing campaign for their new loyalty scheme, HAIR 52.

The approach

Working within their brand guidelines we developed a sub brand for HAIR 52 and created a simple microsite that would allow customers to register for a loyalty card and, by registering online, double their complimentary spa treats. We also created a loyalty card with voucher booklet, window display for the launch party at their Kensington salon and promotional postcards.

The outcome

The campaign was covered by Grazia, Daily Mail and Vogue online, generating significant interest in the microsite and helping to establish Cobella as a sophisticated and aspirational beauty salon offering great value to its discerning clients.