The client
Homes by Frontier
The brief
New developer Homes by Frontier commissioned us to create a corporate website and microsites for each of their developments.
The approach
Because this is a new company, unconstrained by years of paperwork and complicated systems, the website was developed in conjunction with the development of the company's business values. This meant we could propose a genuinely fresh and unusual format that really makes Homes by Frontier stand out from its competitors. We asked our digital team to design and build a truly innovative website, based on the branding and advertising messages already approved by the client.
The outcome
The website is really interesting and fun to use, and yet is simple to navigate. The messages are clearly expressed with strong, bold imagery to illustrate each page. The development microsites follow the same design, but each has its own personality to reflect its location, product mix and target audience.