Blue Riband literature

The client

BWCI

The brief

BWCI commissioned us to design and layout the communication materials for their new suite of pension products, 'Blue Riband'.

The approach

Working to a relatively tight budget, we created a look and feel for a series of three different Blue Riband products, each of which required several booklets and forms. We presented design proposals that featured images of silhouetted people in dramatic landscapes. These images link to the BWCI nautical photography but add a human element.

The outcome

The suite of booklets have a cohesive feel and the complex topics are presented in a digestible format using, full page and inset photographs to illustrate the subjects.