BWCI corporate brochure

The client

BWCI

The brief

Having worked with BWCI to develop their new branding (following the rebranding of the network Abelica Global - of which they are members) BWCI invited us to create a new corporate brochure.

The approach

We worked with BWCI to identify their key values and from these, create a distinctive look and feel for their corporate brochure which would, in turn, be implemented across the range of marketing materials. Using the themes; focused, practical and innovative, we developed a fresh and bold design featuring full page images on a nautical theme, including spectacular Guernsey and Jersey scenery to reflect the business's location in the Channel Islands.

The outcome

The brochure helped to modernise BWCI's business image and we have consequently worked with BWCI in updating their quarterly newsletter, recruitment advertising and marketing materials for the Blue Riband pension products.