Giving Our Planet a Helping Hand

The client

Crest Nicholson

The brief

Crest Nicholson commissioned us to research, design and produce a document that would be given to new home buyers when they moved into their Crest Nicholson home to explain how they could live a more sustainable lifestyle.

The approach

The client's environmental team provided extensive information covering existing sustainable research but we felt this information, though interesting, was not very 'user friendly'. We conducted further research into environmental facts or influences and then prepared and wrote an easily read, understood and remembered document, which we called "A Guide to Greener Living."

The finished booklet, finally entitled 'Giving our Planet a Helping Hand', was produced on recycled paper stock using vegetable based inks.

All the print and transportation environmental impact details were calculated and off set.

The outcome

The Giving our Planet a Helping Hand booklet, which is now available in both a printed and digital format, has proved to be extremely popular with Crest Nicholson customers and has already been updated and reprinted twice.