Hymans Robertson corporate identity

The client

Hymans Robertson

The brief

Hymans Robertson invited us to create a new look and feel for their rebranding, that accurately captured their business values: friendly, confident, straightforward and partnering.

The approach

Having worked with Hymans Robertson on their 2007 Annual Review, we had a good idea of their business approach so were able to develop a choice of proposals for consideration. The new branding was to be an evolution of their existing brand, so from this startpoint, we proposed a series of changes and modifications that would bring the brand forward. These included changing the logo, adding to the colour palette and refining the typography.

The outcome

The chosen logo was implemented without modification, across the entire business with all branded materials, from business cards to cupcakes, created according to the guidelines we developed. We continue to work with Hymans Robertson at design workshops and in project work to develop and refine the branding.