It's Big and it's Clever campaign

The client

The Builders' Conference

The brief

We were asked by The Builders' Conference to modernise the existing branding without changing the actual logo and to produce supporting material to promote brand awareness and raise the profile of the organsation.

The approach

By using bold typography, eye-catching imagery, strong colours and new hard-hitting straplines on an array of communication deliverables, we aimed to reinforce the organisation's unique position within the construction industry. The campaign was also designed to confirm the existing services available from the client and to identify how these services could be accessed and best used.

The outcome

The updated branding helped promote the organisation's services and reliability to both existing and prospective members. The client was extremely pleased with the material we produced and received many positive comments from members.