Posts tagged ‘Pensions’
Back in January, readers were invited to submit slogans to encourage people, especially those in the younger age ranges, to save for their retirement. Pensions Week received 56 slogans in total, all of which were printed on May 9. Three communication agencies were asked to pick their favourite slogans and bring them to life.
Ferrier [...]
We are delighted that Ferrier Pearce has been awarded the European Pensions Communication Award for the second year running. The award reflects our innovative and unique approach to pension communication. We aim to recognise scheme members as internal individual customers, offering a personalised and segmented service which has proved particularly important when operating across [...]
Read more...‘The jargon really stands in the way of people’s understanding.
If you can talk to people in a language they understand, that makes it so much easier,” said Nigel Ferrier, who is hoping to change the way the Irish pensions industry communicates.
Ferrier is executive chairman of Ferrier Pearce, a British marketing and communications firm that specialises [...]
