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Only twits aren’t on Twitter
January 9, 2012

In August 2009, the BBC ran a piece on its website entitled, ‘Twitter tweets are 40% babble’. The article then proceeded to say that only 8.7% of tweets had any value and most were conversational, such as, ‘I’m eating a sandwich.’ It was this sort of media portrayal and the fact that I did not [...]

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Personalisation boosts the festive spirit
December 21, 2011

Earlier in the year, when Christmas was at the back of our minds, the marketing team began planning our Christmas message.  We always try to do something different, but after trying many varieties in our 21-year history, we wanted this year’s card to highlight all of the innovative parts of our service.
The first stage was [...]

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Feeling typography
December 15, 2011

Graphic design relies upon typography to communicate a message used across a wide range of media creating a brand image.  Everyday we see typefaces from the moment we open our eyes: the alarm clock, a tube of toothpaste, shower gel, cereal packets. And we haven’t even stepped out the front door.  Letters can convey the [...]

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